Privacy Policy
Protecting your private information is our priority. This Privacy Policy and Policy on Cookie usage applies to Seller Amp Limited and governs our personal data collection and usage. For the purposes of this Privacy and Cookie Policy, unless otherwise noted, all references to Seller Amp Limited include SellerAmp SAS (“Service” and “Site”). By using the Service, and accessing our Site, you consent to the data practices described in this statement.
Collection of your Personal Information
You are required to provide certain personal information to us when you elect to use the Service. These may include registering for an account; signing up for special offers from selected third-parties; sending us an email, submitting your credit card or other payment information when purchasing the Service; use of Third Party services integrated with Service. We therefore generally hold the following types of information about you: Name, Telephone Number, Billing Address, employer/company, email address(es), bank details. We also may collect personal (1) Your IP address; and (2) Location data, which might be gained through your IP address or GPS data, (3) Information about the device you are using, such as IP address, browser type, operating system, and mobile network information. (4) data provided via Third-Party software integrations for use in your interaction with the Third-Party softwares in our Service. We may also gather additional information via our cookies or as are needed for functioning of our Service.
As well as collecting personal data about you from your interactions with us, we may also collect personal information using automated technology such as cookies.
Use of your Personal Information
SellerAmp collects and uses your personal information to operate and deliver the Service.
SellerAmp may also use your personally identifiable information to inform you of other products or services available from SellerAmp and its affiliates.
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Use | Type of data | Legal basis |
|---|---|---|
| To register you as a new customer | (a) Identity (b) Contact |
Performance of a contract with you
To administer your account and subscription and to provide you with our Service. |
| To process and deliver your order including:
(a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us) |
| To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy (b) Dealing with your requests, complaints and queries |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you) |
| To enable you to partake in a prize draw, competition or complete a survey | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
| To administer and protect our business, the Service and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical (d) Usage |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation (c) Necessary to monitor usage abuse of Service and detect violations of our Terms of Service. |
| To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing | (a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications |
Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business) |
| To carry out market research through your voluntary participation in surveys | As provided in voluntary participation | Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services). |
Direct marketing
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving the marketing.
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.
Third-party marketing
We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.
Opting out of marketing
You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us at support@selleramp.com.
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to the Service, your subscription, action reminders, updates to our Terms and Conditions, checking that your contact details are correct.
Cookies – see our cookie policy for more information.
Interaction with Your Google Data
Use of Service enables you to export data, relevant to your Service usage, to Google Sheets owned by you. Data is provided via Google OAuth API.
You must authorise Seller Amp to access, connect to and export data to your Google Sheets from within your Service account at sas.selleramp.com. Granting of access requires you to initiate a connection to your Google account and validate your Google credentials. Seller Amp only access your Google Sheets after your authorization and only access it from within the Service interface.
After granting access, we only collect and store the following data from your Google Sheets:
| Data collected and stored | Purpose | Use |
|---|---|---|
| Email address | Confirmation of account connected to Service | Displayed on Service interface |
| Account profile picture | Confirmation of account connected to Service | Displayed on Service interface |
| Title of each Google Sheets spreadsheet connected to Service | To identify different spreadsheets | Displayed for user to identify where they wish to export data |
| Title of each individual sheet (tab) within connected Google Sheets connected to the Service | To identify different sheets (tabs) | Displayed for user to identify where they wish to export data |
Seller Amp does not export or process your Google Sheets data. Seller Amp only uses your Google Sheets data, identified above, for writing data. Seller Amp does not share your Google Sheets data unless required for compliance with law.
The use of information received from Google APIs during use of Service adhere to the Chrome Web Store User Data Policy, including the Limited Use requirements.
You may remove the authorisation at any time by disconnecting your Service account from your Google Sheets account via the Service interface. By not using Google Sheets feature, Seller Amp will not access your Google Sheets and Seller Amp will no longer collect and store data previously authorised.
Sharing Information with Third Parties
SellerAmp do not sell, rent or lease its customer lists or data to third parties. SellerAmp may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you.
SellerAmp may disclose your personal information, without notice, to internal third parties such as group companies and subcontractors and suppliers. To external third parties such as our legal advisors, investors, potential investors, potential purchasers of our business, accountants and financial advisors where disclosure of your personal data is necessary. We may also disclose your personal data to third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy and will likely contact you to update you on the current ownership position for the businesses. if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on SellerAmp or the Service; (b) protect and defend the rights or property of Seller Amp; and/or (c) act to protect the personal safety of users of Seller Amp.
Wherever disclosure is necessary, we require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Data Storage and International Transfers
We store and process your personal data on secure servers located in the United Kingdom and India. Depending on your location and the services you use, your data may be transferred to, stored, and processed in a country different from your own.
We use a variety of physical, administrative, and technical security measures to protect the integrity and confidentiality of your personal data. These means include:
- Access Controls: Access to personal data is restricted to authorised personnel who require it for legitimate business purposes, and we regularly review and update our access management procedures.
- Firewalls & Intrusion Detection: We employ firewalls, intrusion detection systems, and other technologies to protect our networks from unauthorised access and potential cyber threats.
- Data Minimization: We only collect and store personal data that is necessary for the purposes described in this privacy policy, and we implement policies to delete or anonymize data when it is no longer needed.
We provide your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the United Kingdom. We will only transfer your personal data to countries that have been deemed by the United Kingdom to provide an adequate level of protection for personal data. Data locations outside of the United Kingdom include: United States, India, Poland and Ukraine.
Whenever we transfer your personal data out of the United Kingdom to countries which have laws that do not provide the same level of data protection as the United Kingdom law, we always ensure that a similar degree of protection is afforded to it by ensuring that the following safeguards are implemented.
Data Security & Retention
We use technical measures to keep your data secure including unique usernames and passwords, encryption, and data being stored on secure servers. Organisational methods include measures to deal with suspected data breaches. If you suspect misuse of your data please contact us immediately at dataprotection@selleramp.com.
Unless a longer retention period is required or permitted by law, we will only hold your personal information in our systems for a period necessary to fulfil the purposes outlined in this policy and for your use of the Service, or until you request your data to be deleted. Data may persist on backup or archival media for legal, tax and regulatory purposes.
We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see the your rights section below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your Legal Rights
You have a number of rights under data protection laws in relation to your personal data.
You have the right to:
- Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
- You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see OPTING OUT OF MARKETING above for details of how to object to receiving direct marketing communications).
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal data (see the table above for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
- If you want us to establish the data’s accuracy;
- Where our use of the data is unlawful but you do not want us to erase it;
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please contact us at dataprotection@selleramp.com.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
GDPR & CCPA Compliance Statement
We are committed to protecting your privacy and ensuring that your personal data is handled in compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Your Rights Under GDPR
If you are a resident of the European Union (EU) or European Economic Area (EEA), you have the following rights:
- Right to Access: You can request access to the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data, subject to certain conditions.
- Right to Restriction: You can request that we limit the processing of your personal data in certain circumstances.
- Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to the processing of your data based on legitimate interests or direct marketing purposes.
- Right to Withdraw Consent: Where we process data based on your consent, you can withdraw your consent at any time.
- To exercise any of these rights, please contact us at dataprotection@selleramp.com.
Your Rights Under CCPA
If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You can request information about the categories and specific pieces of personal data we have collected, used, disclosed, or sold over the past 12 months.
- Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out: You can request to opt-out of the sale of your personal information. We do not sell personal information to third parties for monetary compensation. However, we may share personal information with third parties for other business purposes as defined by CCPA.
- Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA rights.
To exercise any of these rights, please contact us at dataprotection@selleramp.com.
Exercise of Rights Over Personal Information
If you exercise your right to opt-out of the disclosure of your personal information, we will refrain from disclosing your personal information. To opt-out of the disclosure of your personal information, email our Operations Director at dataprotection@selleramp.com.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the United Kingdom regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance
Third-party Links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Changes to Privacy Policy
Seller Amp Limited reserve the right to change this privacy policy as we may deem necessary from time to time or as required by law. Any changes will immediately be posted to SellerAmp SAS. You will be deemed to have accepted the terms by using the Service following alterations.
Cookie Policy
A cookie is a small piece of data stored on your computer or mobile device. SellerAmp SAS uses cookies and similar technologies to collect additional SellerAmp SAS usage data. Most browsers automatically accept cookies, but browsers can be set to decline cookies or alert you when a website is attempting to place a cookie on your computer. When you first land on our Site you will be presented with a cookie banner which allows you to choose between accepting all cookies or rejecting all non-essential cookies. If you reject all non-essential cookies then only those essential or strictly necessary cookies will be stored on your device. It is up to you whether or not you accept our non-essential cookies but our Site and Service may not function as well or as fully without those non-essential cookies. Our Site and Service do not work without our Essential and Strictly Necessary Cookies, if you are not happy to accept them you should leave our Site and Service immediately. More detail on our cookies is set out below.
Cookies Used
All cookies used by SellerAmp SAS are safe for your computer and only store information used by your browser. SellerAmp SAS use cookies which perform all of one of the following functions:
- Essential/Strictly Necessary Cookies: These are essential to enable you to navigate the Site and Service and use its features. Without these cookies, services you have requested cannot be provided. Essential cookies enable services like authentication, security.
- Performance Cookies: These cookies measure how you use the Service. We use this information to understand how you use the Service and help you have a better experience. All Performance Cookie data is anonymous.
- Functionality Cookies: These cookies are used to recognize you and remember your preferences or settings when you return, to deliver the right experience and features to that unique user.
- Analytics & Research: websites and apps use cookies to learn which of their services are most used. This helps determine what to improve, what to remove and what to leave the same.
Managing Your Cookie Preferences
Most browsers allow you to control and turn off cookies. To do this look at the “help” or “settings” menu on your browser. If you block or reject Essential Cookies SellerAmp SAS features will not work.
Updated: 17 October 2024
