The SellerAmp Guide to Organic Ranking

If you’re selling on Amazon, you’ve probably heard people talk about organic ranking. It can seem a bit mysterious at first, but once you understand it, you’ll see why it’s one of the most powerful drivers of sales. This post explains what organic ranking is, why it matters, how to improve it, and what products are currently leading the way!

What is Organic Ranking?

Organic ranking is simply where your product appears in Amazon’s search results without paid advertising. When a shopper searches for something like “wireless earbuds,” Amazon uses its algorithm to decide which products should appear first. The algorithm considers a wide range of signals including keywords, sales history, reviews, price, and fulfillment method.

If your listing ranks high organically, you’re getting valuable exposure without having to pay for ads.

Why Organic Ranking Matters

Organic ranking is important because:

• Visibility drives sales. Most shoppers click on the top few results. If you’re on page five, you’ve less chance of being spotted.

• It reduces reliance on ads. Ads are great for launching and testing, but they cost money. Strong organic ranking brings in free traffic.

• It builds trust. Shoppers tend to trust products that rank well without advertising.

• It creates sustainable growth. Ads can spike sales, but organic rank keeps them flowing consistently over time.

How to Climb the Ranks

Getting onto page one isn’t luck. It comes from consistently working at how you market your products through listings. Here’s a step-by-step breakdown of what matters most and how you can take action.

1. Use the Right Keywords

Amazon won’t rank your listing if it isn’t clear what you’re selling.

• Build a keyword list from your product’s name, material, size, color, uses, and problem it solves.

• Capture real shopper searches using Amazon’s auto suggestions and related search terms.

• Study the top page-one listings for repeated keywords and language.

• Place keywords in the right places:

1. Title: Two to three main phrases.
2. Bullets: Secondary phrases linked to benefits.
3. Description/A+: Long-tail (longer than the average keywords) and supporting phrases.
4. Backend: Misspellings and alternate terms that potential buyers might search for.

Pro Tip: Save your primary keywords in the Notes & Tags panel of SellerAmp SAS while analyzing an ASIN. This helps you connect keyword demand with price, BSR, and competition!

2. Optimize Your Listing

Your listing is your storefront. Make it easy for shoppers to see value immediately!

• Title: Brand + main keyword + benefit + key spec.

• Bullets: Lead with benefits, then explain features and uses.

• Images:

1. Main image: large, clear, white background.
2. Gallery: lifestyle shots, infographics, size comparison, what’s included.
3. Video: short demo or unboxing.

• A+ Content: Extra info to reinforce benefits, add comparison charts, and answer questions.

Pro Tip: Compare page-one listings for your target keyword inside SellerAmp. Spot where competitors fall short (missing infographics, weak bullets) and improve on them.

3. Keep Pricing Competitive

You don’t need to be the cheapest option, but you do need to make sense for buyers.

• Identify “premium,” “mid,” and “value” price groups on page one.

• Stay just under psychological thresholds like £19.99 or £24.99.

• Use coupons or multipacks to boost click-through rate without lowering your base price.

• Always test ROI with the Profit Calculator feature before adjusting pricing.

Pro Tip: Set your floor price using all the info SellerAmp SAS provides. That way, you know exactly how far you can discount without killing profitability!

4. Get Reviews

Reviews build trust and help listings convert to sales. This can take time but is totally worth the effort!

• Focus on delivering quality so customers are motivated to leave positive reviews.

• Use Amazon’s “Request a Review” feature after delivery windows.

• Answer customer Q&A quickly to boost confidence in you as a seller.

• Track complaints and update your listing to address them.

Pro Tip: Monitor review velocity and ratings alongside BSR. This shows how reviews are impacting conversion and ranking.

5. Stay in Stock

Running out of stock can tank your ranking in a flash. No matter if you’re using FBA or FBM:

• Track daily sales velocity over the last 30–60 days.

• Calculate reorder points: Daily Sales x Lead Time + Safety Buffer Stock.

• Consider smaller, frequent shipments to reduce risk.

• Prioritize replenishment of your best-performing variations.

Pro Tip: Monitor competing offers! If other sellers run low, staying stocked can push your product higher in search results.

6. Boost Click-Through Rate (CTR)

Amazon rewards listings that get more clicks.

• Test main images with better angles, tighter crops, or visible accessories (within category rules).

• Make titles clear and benefit-driven instead of just keyword-heavy.

• Use coupons and “Save X%” badges to attract attention.

Pro Tip: When you change an image or title, watch for CTR improvements by tracking your BSR at the same price.

7. Improve Conversion Rate

Clicks are wasted if shoppers don’t buy.

• Add bullet points that address common questions such as fit, durability, or compatibility.

• Include comparison charts for variations.

• Highlight guarantees, warranties, or easy returns.

• Sell small accessories that add value in bundles.

Pro Tip: If traffic is stable but BSR is slipping, it’s likely a conversion issue. Use your notes to track listing changes and see what moves the needle and why customers might not be biting!

8. Use Ads Strategically

Ads can create velocity which Amazon uses to measure ranking potential. While not a necessity for ranking, they’re worth trying!

• Structure campaigns by keyword tier:

1. Exact match for high-value keywords.
2. Phrase match for long-tail searches.
3. Low-bid auto campaigns to discover new terms.

• Target competitor products or complementary items.

• Adjust placements to boost top-of-search visibility.

• Reduce bids once organic rank improves.

Pro Tip: When you see organic rank improving for a term, start lowering ad bids and reinvest in other opportunities.

Current Organic Ranking Leaders

Here are ten products currently dominating organic rankings across Amazon categories at the time of writing:

1. Apple AirPods Pro

2. Dreo Space Heater

3. INIU Portable Charger

4. AMSKY Smartwatch Bands

5. FEEL2NICE iPhone Chargers

6. Amazon Gift Card

7. Bissell Little Green Machine

8. REDTIGER Dash Cam

9. Taygeer Backpack

10. GETPALS Wireless Charger

These products succeed by combining strong keyword coverage, optimized listings, consistent reviews, and reliable stock! Take a look at the listings yourself and see what you can do to improve your own!

Our Final Thoughts

Organic ranking is Amazon’s version of the VIP list. Once you’re on it, sales become easier, ad spend goes down, and your listing builds credibility. SellerAmp gives you the tools to track organic rank alongside BSR, reviews, pricing, and competitor insights, so you can take action with confidence instead of guessing.

The key is to treat organic rank as an ongoing project. Keep improving your keywords, listings, pricing, and customer experience, and watch how your position in the search results skyrockets!