In 2022, Terrell and Deondria, a dynamic couple from the suburbs of Houston, Texas, found themselves at a crossroads. Then Terrell, 38, was entrenched in a corporate role at a Fortune 500 insurance company, while then Deondria, 37, was the glue holding their family together as a full-time mom to their two kids, aged 11 and 6. Though secure, Terrell’s 60-hour workweeks and weekend commitments meant he was missing out on karate competitions, family dinners and the precious moments that defined their children’s childhoods. Faced with the relentless grind, Terrell began exploring alternative business opportunities. One evening, while browsing online, he stumbled upon an Amazon wholesale webinar on Amazon. Intrigued, he spent hours learning about the potential of Retail Arbitrage. “I didn’t want to look back and regret missing these years with my family,” Terrell shared. He brought the idea to Deondria, who immediately saw the potential and started planning. Together, they took the plunge, pooling resources and finding an investment solution that worked for their family.

The First 24 Days: A Surprising Start

Despite having no prior e-commerce experience, Terrell and Deondria brought their entrepreneurial spirit and meticulous eye for numbers to the table. Their first 24 days of selling brought them a whopping $10,700 in sales, leaving them both shocked and motivated. By their second month, they had doubled their revenue, selling plush toys, pillows and more, while continuing to juggle parenting.

Their children even got involved, enthusiastically pushing carts full of toys during sourcing trips. “It became a family mission,” Terrell said. “We were teaching our kids entrepreneurship while building something meaningful together.”

Scaling the Business: Challenges and Wins

In less than a year, their Amazon business had generated $100,000 in sales, all while operating part-time. They sourced products from Costco, TJ Maxx and even ventured to the Mexican border to haul thousands of hot sauces. “We turned every sourcing trip into a mini family adventure,” Deondria recounted.

However, scaling came with challenges. Funding remained tight as they waited for Amazon payouts to reinvest. Some products broke even and the need to continually find fast-turnover items pushed them to innovate constantly. Using tools like SellerAmp became crucial to their efficiency.

SellerAmp helped us analyze the buy box, inventory levels and sales rank on the spot. It saved us from hours of manual research,” Terrell noted.

Their Formula for Success

  1. Know Your Metrics: The couple meticulously analyzed sales rank and competitor inventory to avoid saturated markets.
  2. Diversify Your Sources: They scoured retail stores, online marketplaces and wholesale suppliers, turning Costco into their go-to for bulk purchases.
  3. Leverage Technology: Tools like SellerAmp streamlined their sourcing and made scaling manageable.
  4. Stay Resilient: When products fizzled or funding ran dry, they leaned on their entrepreneurial grit, always scanning one more product or exploring a new category.

Inspiring Others

Their journey didn’t go unnoticed. After reaching a quarter-million in sales within 18 months, they began sharing their story online. By September 2024, they launched beginner and advanced courses to teach aspiring sellers the ropes of Amazon retail arbitrage.

We’ve met so many people who gave up too soon,” Deondria said. “With the right tools, guidance and grit, success is possible. SellerAmp was a game-changer for us—it simplified the process and made success feel within reach.

The Bigger Picture

Today, Terrell enjoys the flexibility to step back from corporate life, spending weekends with his family instead of at the office. While their Amazon business continues to grow, they are building a legacy—not just for themselves, but for their children.

Every scan is a step toward freedom,” Terrell said. “Are you willing to work for it?”

For Terrell and Deondria, the answer was a resounding yes. Their story isn’t just about sales figures—it’s about reclaiming their time, empowering their family, and inspiring others to take the leap.

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