Back To School Profit Boom!
Maximize Profits This Back To School Season
As summer winds down, savvy Amazon sellers know one thing: Back to School season means big business! From backpacks to ballpoint pens, shoppers are on the hunt – and if you play it right, you can cash in on the rush. Whether you’re a seasoned SellerAmp user or just starting your Amazon journey, now’s the time to act. Here’s how to get ahead, what to sell, and some pro tips to help you make this Back to School season your most profitable yet.
The Back to School shopping period (typically the end of July to early September) is the second-largest retail season after the winter holidays. Parents, students, and teachers are stocking up online for essentials – and Amazon is often their first stop.
Categories that spike:
- Stationery & Office Supplies
- Electronics (calculators, tablets, headphones)
- Apparel & Footwear (uniforms, gym shoes)
- Lunch boxes & reusable water bottles
- Backpacks & pencil cases
- Home study essentials (desks, lamps, whiteboards)
If you’re not listing these products already, now’s the time to jump in!
Using SellerAmp to Spot Hot Products
SellerAmp makes scouting Back to School winners simple. Here’s how to put it to work:
Pro Tip 1: Use SAS to Check Seasonal Rank Trends
Use the Charts panel with Keepa data integration to view a product’s performance during previous Back to School seasons. Look for items that spike between July and September – these tend to be tried-and-tested seasonal earners!
Pro Tip 2: Analyse Demand vs. Competition
Use the SAS Ranks and Prices panel to check the number of FBA sellers and price history. Aim for products with a strong sales rank but manageable competition. If you spot an opportunity with just a few sellers and a great ROI, jump on it.
Pro Tip 3: Reverse Source Teacher Supply Lists
Find local or national school supply lists (many are public online), then use the Arbitrage Hero Reverse Search panel to reverse source those products on Amazon. Think: highlighters, graph paper, Crayola markers and calculators for example!
Top Products to Sell for Back to School
Here are some fast-moving winners:
School Supplies
- BIC pens & pencils (multi-packs)
- Sharpie highlighters
- Elmer’s glue sticks
- Index cards, folders, binders
Backpacks & Gear
- Branded backpacks (Nike, Adidas, Eastpak)
- Insulated lunch boxes
- Stainless steel water bottles
Tech & Accessories
- Calculators
- USB flash drives
- Budget headphones
Clothing Basics
- Boys/girls white polo shirts (multi-packs)
- Black school shoes
- PE kits and gym bags
What You Should Be Doing Now
1. Check Lead Times
If you’re sourcing via OA or wholesale, make sure stock will arrive well before September. This window is short, so move fast!
2. Reprice Strategically
Use SAS to monitor the Buy Box and price history. Expect prices to rise as demand peaks, but keep your offers competitive.
3. Use Bundles to Stand Out
Create bundles that add value: for example, a “Back to School Stationery Set” with pens, erasers, and rulers. SAS helps confirm whether the bundle is selling and at what price point.
4. Prepare for FBM, Just in Case
FBA delays? Be ready to fulfill via FBM. Keep envelopes, labels, and postage supplies on hand to avoid losing sales.
Bonus Tip: Don’t Forget Uni & College Students
It’s not just kids heading back—college students are stocking up too. Think:
- Desk organizers
- Extension cords
- Dorm room decor
- Planners & study aids
- Keurig coffee machines and mini fridges
Use SellerAmp to track listings in these categories. The profit potential is high – especially on niche but in-demand items.
Our Final Thoughts
Back to School isn’t just another season – it’s a golden opportunity for Amazon sellers. With SellerAmp by your side, you can scout profitable products, monitor competition, and make data-led decisions that pay off.
Don’t wait until September – prepare now, source smart, and watch the sales roll in!
