Carve Out Profits This Halloween

Spooky season is almost here! While some sellers started planning months ago, there’s still plenty of time to capture strong sales in the final stretch. The next few weeks are when demand explodes – and with SellerAmp SAS by your side, you can still grab your share of the profits.

Here’s how to turn this final stretch into a treat (without the tricks)!

1. Focus on What’s Already Selling

At this stage, the safest bets are products that are already proving popular. Instead of guessing, let the market show you what’s working.

• Check BSR trends: For example, if you see multiple LED pumpkin lights in the Toys & Games top 10,000 BSR, that’s a clear sign they’re moving fast.

• Look at historical patterns: Classic items like witch hats, vampire capes, and cobweb decorations sell strongly every year. Check out the Keepa Charts Panel in SellerAmp SAS for historical data to help confirm if a listing is consistent or just spiking temporarily.

• Lean on evergreen Halloween categories: Pumpkins, cobwebs, LED lights, masks, and face paint always perform well because demand doesn’t depend on new trends.

Pro Tip: Check Amazon’s “Hot New Releases” in Toys & Games or Home & Kitchen, then cross-check in SellerAmp SAS to confirm profitability and sales velocity.

2. Keep Sourcing Practical

Late-season stock should be easy to handle and quick to move.

• Prioritize lightweight items: Glow sticks, masks, and makeup kits are cheaper to ship and store compared to bulky inflatables. Lightweight items also give you more flexibility if you need to pivot to FBM.

• Confirm shipping times: Ordering 100 costumes from a wholesaler won’t help if they don’t arrive until November 2. Always confirm delivery estimates – especially with OA suppliers.

• Run the numbers first: Use SellerAmp SAS to calculate FBA fees. For example, a $17 Halloween wig with a $4 FBA fee may be more profitable than a $30 inflatable prop with $15 in oversized fees.

Example: Compare a $20 witch hat (lightweight, fast to ship, $5 profit) with a $40 inflatable ghost (bulky, $15 fee, risky late in the season).

3. Bundles Can Add Extra Value

Bundling helps you stand out when competition is high this close to Halloween!

• Costume + accessories: Pair a pirate costume with an eyepatch and toy sword for a complete kit.

• Party packs: Families love convenience – bundle pumpkin carving tools with LED candles and stencils.

• Décor bundles: A spider web + spiders + glow sticks kit can outsell each item individually.

Pro Tip: If you FBM, you can create bundles yourself by combining items purchased separately from stores like Target, Walmart, or Spirit Halloween.

4. Listings That Encourage Quick Decisions

Shoppers in October are often in a hurry. Your listings need to reassure them that your product is available and will arrive on time.

• Use seasonal keywords: Add “Halloween 2025” or “Ships Fast” where appropriate.

• Highlight urgency: Include phrases like “Arrives before Halloween” or “Limited stock available.”

• Show lifestyle images: A photo of a decorated yard lit with your LED pumpkins is far more persuasive than a plain product shot.

Example: If you’re selling a pumpkin carving set, show a finished pumpkin glowing on a porch. Buyers imagine the outcome, not just the product!

5. Pricing and Competition

The final weeks before Halloween are a pricing rollercoaster. SellerAmp SAS helps you keep pace.

• Don’t cut too fast: If competitors lower prices, check their stock. If they’re nearly out, you may sell at a higher price once they’re gone.

• Capitalize on urgency: Many shoppers wait until the last 7–10 days and are willing to pay more to get what they need quickly.

• Monitor daily: A product selling at $19 today may be $25 in a week.

Pro Tip: For FBM sellers, undercutting FBA slightly in the final week can work – buyers often care more about delivery speed than Prime status this close to Halloween.

6. Don’t Forget Post-Halloween

November 1 is gold for sourcing.

• Retailer clearance: Big-box stores like Walmart, Target, Walgreens, and Costco slash seasonal stock by 70–90% the morning after Halloween.

• Use SellerAmp in-store: Scan clearance shelves to find items with strong sales history.

• Think long term: Stock up on costumes, props, and décor you can hold until 2026. Avoid year-dated or perishable items unless they have long shelf lives.

Example: A bag of candy corn may expire before next fall, but a skeleton prop or vampire cape will still sell strong in 2026.

A Word of Caution: Costumes and Returns

Costumes sell big but are notorious for high return rates. Shoppers often order multiple sizes, keep one, and send the others back.

How to manage the risk:

• Include sizing details: Don’t just list “Small/Medium/Large”—add chest, waist, and height measurements. Example: “Fits chest size 38–40 inches.”

• Pick durable products: A costume that falls apart after one wear is more likely to come back damaged.

• Diversify: Balance your stock with décor, props, or candy bundles, which rarely get returned.

• Plan for resale: Set aside returns to resell as clearance lots or hold until next year.

Example: A witch costume may come back, but LED lights or cobwebs almost never do. A balanced inventory protects your margins.

Key Timeline from Today

Our Final Thoughts

Even if you’re only just stepping into the Halloween market now, you can still capture strong sales. Focus on what’s moving now, keep stock practical, use bundles to stand out, and watch for high costume returns. And don’t overlook post-Halloween clearance – those discounts can set you up for success in 2026!

With SellerAmp SAS and it’s huge range of features and competitor monitoring, you’ve got the tools to make fast, confident decisions. It’s not too late – there’s still time to sink your teeth into Halloween profits!

Don’t have SellerAmp SAS yet? try it with a 14 day free trial, you won’t look back!